Logo: Stitches By Cole

I have a soft spot for small business owners. I love and respect the bravery and vulnerability it takes for an individual to take the leap of faith to produce a product that’s come from their heart and represents their core, their best skill and talent.

I put together a business package for Stitches By Cole that includes a logo, facebook cover, etsy banner, and business card. Nicole knew the kind of logo she wanted, which I love in a client! She also had colours in mind, and to top it off was open minded to me adding my own touches.

Logo progression:

stitches by cole
Final logo:
stitches by cole_business card_front

personal branding

I used to work for Jake doing social marketing and tshirt design when he owned Decclo. Now he’s ventured off into the realm of law and needed a little logo to represent him as he’s in the final stretch of law school.

I love the first logo but it wasn’t quite what he wanted. This is the evolution of his brand.

Logo design

I’ve had an influx of logo design work this week and thought I’d show you a little bit of the process I go through when I’m creating.

I work with a brief. You tell me what ideas you have, what colours, theme, style, shape, character you want your logo to have. Do you want your name to be in it or do you want it to be an icon/symbol? The better I know your company, the better I can come up with an image you’ll be happy with.

The project below for NJO was to take their original logo and give it a youthful flare. The purpose of the design was to have it printed on tshirts that people, especially younger people, would want to wear.

I took elements from the original logo – square with a squiggle – and put together some ideas in different colours.

The client picked their 3 favourites and I worked on them. Then they presented them to their younger clients to vote on and the winning design was picked and printed.