There’s a lot that goes on behind the scenes when it comes to branding and marketing, and by “behind the scenes” I mean “inside the designers brain.” As a graphic designer with a degree in my trade I’ve been trained in the psychology behind colour, shapes, font styles etc. and I love it! I love creating concepts and watching the evolution from rough to polished and final. I love hearing a client catch the vision for what we’re making – going from “okay, yeah that sounds good” to “YES! I love it!”
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